Customers can now view their payments on a map showing exactly where the payment took place, rather than just an unfamiliar vendor name or merchant ID. As a result, we’ve reduced friction and increased all-round trust in our services,” Gindre says. Our users were requesting more data about their transactions, which led us to implement Google Maps Platform into our solution. Customers’ needs change constantly, and we have to be able to adapt. Rebellion Pay is the first Spanish financial organization to offer geolocation features as part of its mobile app. The team realized that in order to respond to the needs of a rapidly growing customer base they needed to reassure users and reduce anxiety around transactions with detailed, real-time information about where, when and how they spent their money. “ Before, people over a certain age were comfortable making purchases online, but tended to be wary about actually managing their finances digitally. “ If the Covid-19 crisis has a silver lining, it’s the fact that it has broken down a lot of barriers,” Gindre explains.
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